Omnichannel Path to Purchase
Influence shoppers, increase sales and drive brand conversion at each stage of the purchase journey, online and offline.
Overview
Make sure you convert sales along the path to purchase and get better ROI on your shopper marketing with Shopper Journey. It shows you when and how to influence shoppers in key moments of decision making and provides direction on how to activate opportunities for brand and category growth, whatever the channel – digital, mobile, or bricks and mortar.
Key features
The complete picture
We map all the touchpoints that matter along each person’s purchase journey and model their impact on brand and sales.
Actionable direction
Identify and activate the best ecommerce and in-store opportunities for sales growth by category, channel, customer and brand.
Global expertise
Our shopper experts worldwide combine the latest thinking and best practices to help you make the right decisions.
Related solutions
Identify the size of the prize, the triggers and barriers, and the ideal marketing mix for digital commerce success.
Uncover how shoppers really make decisions – their true motivations and influences – to drive sales, in store and online.
Win in store by understanding how shoppers make decisions. Optimise store, shelf and point-of-sale (POS) material to convert sales.