Consumer & Shopper Attitudes & Trends
Connect what people think and how they choose products, with our best-in-class purchase data.
Overview
We offer you the complete picture by adding customised insights about consumers’ attitudes, needs and opinions to our vast behavioural information. LinkQ Target is our questionnaire service that acts as your voice to specific, often difficult-to-reach consumer groups. It finds high quality and precise samples by selecting our panellists based on their purchase history.
Key features
Reaching the real decision-makers
Connect with consumers who have switched to a competitor, were once loyal, or are regular consumers in your category.
A single source for understanding consumers
Create bespoke questionnaires to connect a final purchase to what a changemaker sees, thinks or does.
Quantifying opportunities
Link the responses to our rich and accurate purchase data to quantify opportunities and infer the drivers of sales.
Related solutions
Explore the sustainable attitudes and behaviours of more than 85,000 buyers in 23 countries and see what shoppers are actually buying.
Develop more strategic communication and innovations through in-depth insights on evolving consumer attitudes and trends.