About the National Buying Survey
The National Buying Survey was launched in 1968 and has been running continuously in Great Britain for almost 50 years. Since then over a million people have participated, making the survey one of the largest pieces of continuous research in the UK.
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About Kantar
Kantar works with many well-known broadcasters, newspapers, magazines and websites. Every year thousands of people across the country participate in surveys and focus groups run by Kantar.
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