Qualitative Shopper Research

Uncover how shoppers really make decisions - their true motivations and influences - to drive sales, in store and online.

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Overview

Wonder why your new launch isn’t selling? Or how shoppers react to a promotion? Over 30 years of qualitative shopper understanding means we ‘get’ how shoppers’ minds work and why they behave as they do. We get you close to people’s needs on the path to purchase, so you know when and how to satisfy them - online and offline.

Key features

Innovative solutions

Uncover motivations in key moments with cognitive interviews, retail immersion, autoethnography and the latest digital technology.

Holistic approach

We combine qualitative and quantitative approaches with other data sources to help you drive brand and category growth.

Cross-cultural insight

With cross-cultural insight from a deep human understanding of 80+ markets, we help you influence shopper decisions.

More information

The intimate, precise, and all-seeing power of technology allows us access to new places, and spaces, and new forms of data. This tells us so much more than we ever knew about consumer behavior and the human condition – in store and online.

We combine best practice qualitative approaches with powerful technologies, such as chatbots, AI and sophisticated data analysis to make sense of unstructured data, quickly. We use new technologies to get a deep understanding of in-store purchase behavior or ecommerce habits with accompanied ecommerce shopping, online groups, and more.

qualitative research campaign
Using qualitative research to successfully navigate COVID-19
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Related solutions
Influence shoppers, increase sales or drive brand conversion at each stage of the path to purchase, online and offline.
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