Omnichannel Path to Purchase
Influence shoppers, increase sales or drive brand conversion at each stage of the path to purchase, online and offline.

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Make sure you convert sales along the path to purchase and get better ROI on your shopper marketing with Shopper Journey. It shows you when and how to influence shoppers in key moments of decision making and provides direction on how to activate opportunities for brand and category growth – whatever the channel.

Key features

The complete picture

We map all the touchpoints that matter along each person’s purchase journey and the impact they have on brand and sales.

Actionable direction

Identify the best opportunities for sales growth by category, channel, customer and brand and how to activate them.

Global expertise

Our shopper experts worldwide combine the latest thinking and best practices to help you make the right decisions.

Related solutions
Get an insights-based roadmap to category growth, based on the future of the shopper, category and retail landscape.