Nowadays, GenAI has allowed data democratisation dashboards to be created which help mine insights from data on the fly. In other words, these solutions help interrogate data in a friendly and visual manner and have become a standard way of interacting with the data in most Insights organisations. However, challenges persist, including steep learning curves, resource constraints, repetitive exploration steps, and manual synthesis of research and brand data.
Kantar is doing a lot of work on applying GenAI solutions to multiple marketing datasets. As traditional approach to democratisation of Brand Insights often faces challenges such as accessibility, timeliness, and engagement, our GenAI solution Kantar AI Assistant (KaiA) is emerging as a game-changer in this field.
By democratising insights across organisations, KaiA empower stakeholders with real-time access to actionable insights, enhancing accessibility, engagement, and collaboration. Embracing GenAI is more than just an option; it's a strategic imperative for brands looking to thrive in the age of unprecedented data and insights.
CHAPTER 1 – Historical process for generating insights
CHAPTER 2 – Democratising marketing insights by leveraging GenAI
CHAPTER 3 - Six benefits of using Gen AI visualisation solutions over standard dashboards.
CHAPTER 4 – Democratising insights in action
Kantar is doing a lot of work on applying GenAI solutions to multiple marketing datasets. As traditional approach to democratisation of Brand Insights often faces challenges such as accessibility, timeliness, and engagement, our GenAI solution Kantar AI Assistant (KaiA) is emerging as a game-changer in this field.
By democratising insights across organisations, KaiA empower stakeholders with real-time access to actionable insights, enhancing accessibility, engagement, and collaboration. Embracing GenAI is more than just an option; it's a strategic imperative for brands looking to thrive in the age of unprecedented data and insights.
Learn more about how GenAI is Democratising Marketing Insights. The whitepaper is divided into four chapters
CHAPTER 1 – Historical process for generating insights
CHAPTER 2 – Democratising marketing insights by leveraging GenAI
CHAPTER 3 - Six benefits of using Gen AI visualisation solutions over standard dashboards.
CHAPTER 4 – Democratising insights in action
