Transform your brand with Meaningfully Different Experiences

Kantar has redefined Customer Experience with a new framework that drives brand growth and resilience through Meaningfully Different Experiences. By building emotional customer connections with signature-brand experiences, you can predispose more people to expand your customer universe, build resilience for stronger customer retention and merit a higher value proposition

2.5x Brands who improve their experience are far more likely to significantly increase market share

50% Meaningfully Different Experiences  help reduce churn 

Strong emotive consistency = 13 points more brand difference 

Our Solutions

Build a strategic roadmap that unlocks the power of your brand through customer experience.

ExperienceStrength provides a clear understanding of the overall strength of your relationships with customers and how experiences are contributing to brand building. By integrating Kantar’s Meaningfully Different and Salient framework, we assess the impact of experience on brand strength and identify where to focus to deliver meaningfully different experiences. 

Key Features

Predispose

More people to expand your customer universe by bridging the gap between strategic brand primise and tactical experience delivery

Build

Resilience for stronger customer retention by identifying the emotional tonality that experiences create and diagnose how they drive brand growth with validated KPIs

Merit

A higher pricing proposition by cultivating a loyal customer base willing to pay for your brand by consistently deliveinrg meaningfully different experinces

Get in touch

Inspiration
UMMO
It’s more important than ever to protect marketing spend during this period of economic uncertainty, but nearly half of the marketers we surveyed globally are not confident that they currently have the optimal marketing mix. What are some of the key challenges of marketing effectiveness? How can a unified approach help to address it?
data visualisation
Make data accessible to a large audience, and detect patterns, trends, and outliers in large data sets, to make faster data-driven decisions more accurately.
gen ai
Gen AI is here to stay and becoming a part of our reality beyond its applications in business processes. But what do consumers feel about Gen AI now that it has been brought to the forefront of their attention?