Customer Experience
Kantar has redefined Customer Experience

Enhance engagement with Customer Experience solutions
Build emotional customer connections with signature brand experiences to predispose more people to your brand, build resilience for stronger customer retention and merit a higher value proposition.
Traditional CX frameworks only measure experience-based loyalty to retain existing customers and increase share of wallet. That’s valuable – but we go a step further.
We measure an experience for Performance, Preference, Meaningfulness, and Difference. When experiences score highly across these dimensions, they:
- Become part of the brand identity
- Build predisposition and make the brand incredibly attractive for both existing and new customers
Brands who improve their experience are 2.5x more likely to significantly increase market share
Meaningfully different experiences help reduce churn by 50%
Strong emotive consistency contributes 13 points more to brand difference
Our Solutions
Get fast, robust, and affordable insight into the impact of your customer experience on your brand.
ExperienceEvaluator on Kantar Marketplace (link to KMP EE page) helps you identify and strengthen customer experiences across all touchpoints, making them more meaningfully different to set you apart from the competition and enhance your brand equity.Build a strategic roadmap that unlocks the power of your brand through customer experience.
ExperienceStrength provides a clear understanding of the overall strength of your relationships with customers and how experiences are contributing to brand building. By integrating Kantar’s Meaningfully Different and Salient framework, we assess the impact of experience on brand strength and identify where to focus to deliver meaningfully different experiences.Transform your customer experience by leveraging your Voice of the Customer programme to deliver Meaningfully Different Experiences.
Capture customer signals at scale and put the data in the hands of people that can make a difference, in partnership with leading platforms via intuitve AI-powered dashboards. Assess your Voice of the Customer programme based on a standardised framework with a clear roadmap for improvement.Create signature customer journeys that deliver a coherent and memorable brand experience in the moments that matter.
Identify and own the moments that matter along the customer journey. Imprint your brand within these moments to scale salience, and embed and commercialise customer journey thinking within your organisation.Understand and leverage the value of each customer experience touchpoint using advanced AI infused analytics
Implement advanced AI-driven methodologies to precisely enhance CX coverage across the customer database. Analyse the drivers of CX that impact customer satisfaction and create growth scenarios via simulation. Evaluate the return on investment (ROI) resulting from your experience initiatives.Key Features
Utilise
Advanced algorithms to accurately forecast essential KPIs for customers not included in your data. Extend the coverage of key KPIs to encompass 100% of your customer base, offering a comprehensive view of CX across the entire customer population.Leverage
The ability to assess and influence customer experience through analysing customer and brand data. Create scenarios to focus on the key priorities for your customers driving enhanced customer experiences.Understand
The direct correlation between improved customer experiences and increased profitability. Identify the most effective CX strategies, optimise resource allocation, and make informed decisions to maximise returns on your CX investments.
Perspectives




Introducing ExperienceEvaluator on Kantar Marketplace!
Get fast, robust, and affordable insight into the impact of your customer experience on your brand