Strong brands provide value for businesses and shareholders. Supercharge growth with the world's largest equity platform.

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The key to business success is how your brand is seen by consumers. Validated to in-market sales, BrandZ™ uses millions of consumer interviews from across 51 markets to understand the value the ‘brand’ brings, diagnose its strengths and weaknesses, and provide actionable insights on how to drive growth.

Global scope

17,000+ different brands
51 markets
5.2bn data points

Key features

Business-oriented brand assessment

The world’s most detailed consumer brand equity database that is uniquely linked to financial outcomes.

Actionable diagnostics

Increase market share and margins. Learn from our extensively validated framework, trusted by the world’s top brands.

Future focussed

Analysis of 20 years of data on the world’s leading brands and market sales, identifies trends and high potential brands.

More information

BrandZ global rankings

Published annually, BrandZ Top 100 Most Valuable Global Brands ranks the world’s top brands, the sector leaders, big movers and brands to watch. With the wealth of insights on brands, categories and marketing issues and trends over 15 years it provides unparalleled insights about what is needed for brands to win with consumers around the world.

BrandZ country rankings

BrandZ ranks and showcases the most valuable brands in 16 countries, every year. Country ranking reports include thought leadership on local marketing topics, country background data, profiles of these key brands and analysis of the drivers of brand success.

Specialist rankings and reports

BrandZ publishes reports on the world’s most valuable retailer brands, and other special topics.

BrandZ has been measuring brand equity around the world since 1998. Our database forms a unique resource, which is now available as a consulting and analysis tool. It covers the widest range of brand health, brand perceptions, corporate reputation and brand personality metrics for over 17,000 brands across 51 markets. Our validated framework measures how Meaningful, Different and Salient brands are perceived to be by their customers, in a real-world competitive context.

In addition to customised brand reports, syndicated BrandZ data and insights are available to buy for individual brands and categories or across multiple markets or categories and over time. BrandZ data and workshops help you formulate marketing strategies and identify the future drivers of success for your brand.

You can now buy a suite of customised reports and data packages from BrandZ, the world’s largest brand equity platform, via Kantar Marketplace.

BrandZ Perspectives: Corporate Reputation

New analysis and recommendations to help manage and improve corporate reputation, to maximise the potential of this important business asset.

BrandZ Perspectives: Brand Purpose

A detailed exploration of the contribution of brand purpose to business success, and how it influences consumer decision making and demand for products and services.

BrandZ Perspectives: Consumer Trust

Diagnosis of a brand’s trust credentials, with actionable insights on the significant role of trust in a brand’s success and the drivers that influence it.

Brand Equity Report

Measure brand equity and momentum. Diagnose your performance across three key building blocks: is your brand meaningful, different and salient?

Data Packages

Explore brand performance data: brand equity, corporate reputation and brand personality, across a range of categories, markets and time periods


Supercharge brand growth

Buy customised reports and data packages from BrandZ, the world’s largest brand equity database, on Kantar Marketplace.
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