TGI Audience Activation
Overview
Kantar’s insights can be integrated directly into your proprietary data stacks.
Media agencies and brand owners get more detailed information about the audiences they are trying to reach, while media owners can offer more nuanced targeting services to their customers.
Benefits
Better conversion rates
Maximise and increase sales conversion to deliver higher return on investment by reaching the right consumers.
Richer and more powerful consumer data
Connect our data with CRM, inventory, and consumer behaviour profiles. Make strong decisions based on trustworthy data.
Easy-to-use platform
The solution is easy to use and makes data easy to analyse, and it can be delivered at a low cost.
Kantar Audience segments are now available on all major buying platforms.
Segments available in US, UK, France and Germany include the following categories:
- Automotive
- Consumer Electronics
- Consumer Financial
- Demographics
- Sociodemographics
- Food Beverage Dining
- Health and Wellness
- Lifestyle
- Media and Entertainment
- Personal Care
- Political and Advocacy
- Sports
- Telecommunications
- Travel
Learn more about Audiences available in the US.
Learn more about Audiences available in the UK.
Learn more about Audiences available in the France.
Learn more about Audiences available in the Germany.
Audiences are built from leading industry syndicated studies and campaign tracking services. If you can't find an audience to match your campaign needs, contact our team for assistance. We can create any custom segments or conduct custom research to create the audience target that precisely suits your needs.
For more information, contact syndicated_Audience_Team@kantar.com