Kantar empowers you to shape your media strategies to fuel brand growth by offering a comprehensive view of lift within and across all channels and devices.
From identifying the most effective target audience, optimal reach and frequency, to uncovering emerging channels and synergies, we guide you through the intricacies of real-time campaign optimisation.
Media effectiveness allows you to…
- LIFT your campaign impact
- LIFT your ROI and
- LIFT your brand equity
... so you have an end-to-end picture of your campaign helping to guide your sales, creative impact and brand growth.
25 million fully consented global panelists
50 thousand LIFT campaigns delivered
75 countries. Offering global scale and local expertise
Our Solutions
Build your brand equity with powerful advertising. From identifying the optimal reach and frequency, to uncovering channels synergies, LIFT guides you through the intricacies of campaign optimisation.
LIFT measures your campaign’s true impact on your Brand equity and business growth. LIFT analyses your tactics’ performance, isolate the impact of each channel on brand success and helps identify channel synergies.Benefit from actionable insights on what’s working, identify how to best reach and impact your target audiences, in order to inform media-mix decisions for current and future campaigns.
More actionable insights on your brand lift studies and learn 'why' media is driving your brand outcomes the way it is and what clients should do with it
LIFT+ tells a holistic story about campaign success, helps determine the value of each customer touch point leading to a brand response, and provides prescriptive recommendations for how to improve campaign performance credited with conversion.
A modern, disruptive measurement approach changing the way marketeers think, evaluate and influence their marketing performance and KPIs. LIFT ROI provides actionable campaign insights to strengthen marketing and media decisions
AI-powered, always-on unified measurement platform enables marketers to optimise their media budget in nearly real time. Continuous data and models refreshed in-flight daily for timely insights into media and marketing performance and in-flight optimisations.Boost digital ad performance across media placements with Context Lab. Quickly measure the contextual impact of exposure to an ad so you can adjust campaigns in flight.
Available for: YouTube, Facebook, Instagram, Twitter, TikTok, YouKu, and custom contexts.
Inspiration
Empowering people to understand how their data is being used and their privacy is protected, is becoming an industry priority
Find out how it all works, the challenges it helps address in a cookieless world and the benefits for your brand
Kantar Media Reactions 2024: Moving at the speed of culture
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2024
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