Key features
Customised personas
Create personas tailored to the brand category and audience to deliver an authentic tone and language to best speak to and engage respondents.
Leveraging familiar social platforms
Connecting with respondents on social platforms they are already active on and familiar with, including both WeChat and Facebook, ensures open conversation and more engaged data.
More detailed and rich responses
Conversational AI ensures the right questions are asked in a more natural way, garnering open, meaningful and detailed data across a range of formats- Text, Voice and Video.
Secure data at speed
Combining a messaging platform respondents are already engaged with along with Kantar’s best-in-class compliance and quality management procedures, Chatbot delivers data you can trust, at speed.