Creative strategy
From strategy to activation, creative strategy is the critical stage where we bring your strategy to life through key visuals, brand expressions, naming and communication optimizations to unleash impactful creative activations.
Overview
With sophisticated content sources, creative conceptualization based on multi-disciplinary methods and systematic creative strategy, we provide increased consumer resonance by tapping into the most relevant trends and evolved cues, clarity on the connection between strategy and activation, and differentiated and cutting-edge creative advantage over your competitors.
Key features
Brand Expression Strategy
Brand expression strategies including naming routes, pack and comms optimization, design / experience guidelines, input for creative briefs, digital content strategy, creative springboards (strategic stimuli), visual Identity / communication Guidelines and brand books.
Related solutions
To understand the value of innovation, you need to understand its category impact, by measuring incrementality.