Monitor of changes in consumer behaviour
China MONITOR is a synthesized annual report rooted in our proprietary database tracking the overall trends of Chinese consumer values and attitudes, as well as in category specific learnings that uncovers human centered insights and opportunities for brand and business growth.
Overview
We have human centric data from survey of 5,000 consumers per 6 months across 5 city tiers that enables greater granularity and depth, with 30 years of MONITOR experience from the US, further enhanced by local experts, to bring actionable insight that is relevant to people, brand and category.
We provide futureproofed insight to capture and defend against emerging trends, identification of new target audiences for products and brands, a deeper understanding of the similarities and differences in consumers across China and enriched brand experiences to drive resonance.
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