Digital & Social Audience Measurement

Overview

We monitor social media conversations over Twitter, Facebook and Instagram around specific TV shows. This enables media owners, agencies and brands to understand how their audiences engage with, and feel about, TV programmes and brands. This lets you amplify the power of your programming.

Key features

Understand the connection between TV and social media

We help you maximise audience engagement and optimise planning and buying decisions to reach socially engaged viewers.

Tracking the social chatter

Track the content and channels that people are talking about. Uncover the trending topics and most popular shows.

Proving the worth of your programming

This layer of audience data complements the evaluation of your content performance and proves the value of advertising.