Qualitative Research

Using proprietary digital and in-person qualitative techniques, uncover human and cultural insights for business growth.

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Overview

As the largest global qualitative network, we provide unparalleled access to insights about people’s lives, relationships and cultural contexts. Apply the latest knowledge about psychology, behaviour and emotions to inspire your marketing strategy.

Key features

Specialist knowledge

Experts in concept development, brand strategy, creative development, innovation, commerce, customer experience and more.

Cross-cultural insight

With consumer insight from an intimate understanding of 80+ markets, we help you build culturally relevant brands.

Innovative methodologies

We combine focus groups and in-depth interviews with cutting-edge digital technologies to truly understand people.

More information

Asking people direct questions about their needs will lead to functional responses – rarely are people conscious of the emotion driving their needs. NeedScope’s projective tools let you unlock the emotion of the moment. 

NeedScope helps you understand the emotional needs underpinning the key moments of truth in your category. Using a powerful psychological framework, it helps you achieve sharper emotional resonance and differentiation in the moments that are most valuable for your brand. 

NeedScope answers the following questions: 

  • How can you improve your brand’s irresistibility across the moments that matter? 

  • How can you optimise your brand or product portfolio? 

  • Are there unmet needs your brands could address?

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