Key features
Identify brand growth monitor structure by link to sales
Quantify causal relationships and structure among brand key associations, brand health indicators, brand equity, Sales to identify which are strongly related to Sales and how they connect with each other.
Identify marketing activities to grow brand and Sales
Identify actionable marketing activities and valuable monitors to enhance brand KPI funnel and its conversations, speed up the Sales conversation from marketing investments
Overview Kantar and clients’ business data
Holistically overview of Kantar and clients’ business data, including Sales, stock, brand metrics, trade monitor, social listening, CRM, marketing activities investments, owned media impressions and costs, etc.