Sophie
Senior Consultant, London
“One of the great things about our team is that each person has a particular area of expertise which means there are lots of people to learn from.”
Describe what you do at Kantar in one sentence.
I analyse digital data, including what people are talking about on social media or what they're searching for online, to provide consumer insights that help our clients make better marketing and business decisions.
What does your job involve, day-to-day?
I lead the delivery of digital research programs for our clients. This includes working with brands across many sectors and applying different data approaches to best answer their questions. I also manage client relationships, which means understanding their business challenges and helping them find the right solution. Alongside my day-to-day job, I'm a member of the Learning & Development committee, working to improve the onboarding process and training for our team members.
Describe your experience working for Kantar.
Kantar is a brilliant place to work - there is so much incredible thinking within the (virtual and physical) walls of our office, which means lots of interesting perspectives. One of my favourite things is the diversity of brands we work with.
How would you describe the culture in your team?
Curious and passionate! Our team is made up of around 40 intelligent and talented people who all bring unique perspectives to the work we do. This makes it a great place to learn, which is something that is hugely valued by our colleagues and leadership team.
What have you learned since joining the team, personally and professionally?
Many different things! One of the great things about our team is that each person has a particular area of expertise which means there are lots of people to learn from - this can be technical skills, communicating, storytelling, people management and more!
What advice do you have for someone applying to work at Kantar Analytics?
Candidates need to have curiosity to understand people and how this data can help brands create better products, experiences and services.
I analyse digital data, including what people are talking about on social media or what they're searching for online, to provide consumer insights that help our clients make better marketing and business decisions.
What does your job involve, day-to-day?
I lead the delivery of digital research programs for our clients. This includes working with brands across many sectors and applying different data approaches to best answer their questions. I also manage client relationships, which means understanding their business challenges and helping them find the right solution. Alongside my day-to-day job, I'm a member of the Learning & Development committee, working to improve the onboarding process and training for our team members.
Describe your experience working for Kantar.
Kantar is a brilliant place to work - there is so much incredible thinking within the (virtual and physical) walls of our office, which means lots of interesting perspectives. One of my favourite things is the diversity of brands we work with.
How would you describe the culture in your team?
Curious and passionate! Our team is made up of around 40 intelligent and talented people who all bring unique perspectives to the work we do. This makes it a great place to learn, which is something that is hugely valued by our colleagues and leadership team.
What have you learned since joining the team, personally and professionally?
Many different things! One of the great things about our team is that each person has a particular area of expertise which means there are lots of people to learn from - this can be technical skills, communicating, storytelling, people management and more!
What advice do you have for someone applying to work at Kantar Analytics?
Candidates need to have curiosity to understand people and how this data can help brands create better products, experiences and services.