Aoife
Client Director, London
"We’re ultimately in the business of helping our clients spot opportunities that can unlock future growth for their brands."
Tell us about your role and what do you get up to day to day?
I’m a Client Director in the brand domain in Kantar. Day to Day I work with my clients to help them answer key business questions they are tackling. I work with our client brand teams to leverage the expertise and knowledge within Kantar to uncover real consumer insights that can inform my clients
strategies and help them grow strong and powerful brands.
Throughout my career, I’ve worked across several different marketing functions including brand education, customer marketing and most recently brand management in a variety of industries. In my role before joining Kantar, I was a Senior Brand Manager for a leading alcohol brand. While not the classic route into an insights agency, I think my previous experience allows me to envision how the insight we are providing might impact real business results, and to always ensure we are democratizing that information, so its most useful for the brand teams that need to put it into action.
What skills are needed for your role?
The top three skills I think are required for this role are an ability to problem solve, strong communication skills and a sense of curiosity. We’re ultimately in the business of helping our clients spot opportunities that can unlock future growth for their brands. To do that, we need to be very clued into their business, their category, and wider trends so we can provide that blue sky thinking at the right time for them to be able to action.
What was it that made you decide to join Kantar?
I’ve always been interested in uncovering what makes a brand strong, and saw first-hand as a Brand Manager, how fuelling my strategies with real data and insight can help supercharge brand growth. I decided to join Kantar because it’s a leader in brand insight and brand building, allowing me to expand my knowledge in this area while working across a variety of brands, categories, and markets.
Do you feel support to be able to get your work done, and have time to yourself outside the office?
I feel very supported by Kantar in managing work/life balance. Like any global business, there are periods where you can be very busy, but their hybrid approach to working means on days I know I need to focus I can work from home, and I can make time for collaboration on those days I go to the office.
I’m a Client Director in the brand domain in Kantar. Day to Day I work with my clients to help them answer key business questions they are tackling. I work with our client brand teams to leverage the expertise and knowledge within Kantar to uncover real consumer insights that can inform my clients
strategies and help them grow strong and powerful brands.
Throughout my career, I’ve worked across several different marketing functions including brand education, customer marketing and most recently brand management in a variety of industries. In my role before joining Kantar, I was a Senior Brand Manager for a leading alcohol brand. While not the classic route into an insights agency, I think my previous experience allows me to envision how the insight we are providing might impact real business results, and to always ensure we are democratizing that information, so its most useful for the brand teams that need to put it into action.
What skills are needed for your role?
The top three skills I think are required for this role are an ability to problem solve, strong communication skills and a sense of curiosity. We’re ultimately in the business of helping our clients spot opportunities that can unlock future growth for their brands. To do that, we need to be very clued into their business, their category, and wider trends so we can provide that blue sky thinking at the right time for them to be able to action.
What was it that made you decide to join Kantar?
I’ve always been interested in uncovering what makes a brand strong, and saw first-hand as a Brand Manager, how fuelling my strategies with real data and insight can help supercharge brand growth. I decided to join Kantar because it’s a leader in brand insight and brand building, allowing me to expand my knowledge in this area while working across a variety of brands, categories, and markets.
Do you feel support to be able to get your work done, and have time to yourself outside the office?
I feel very supported by Kantar in managing work/life balance. Like any global business, there are periods where you can be very busy, but their hybrid approach to working means on days I know I need to focus I can work from home, and I can make time for collaboration on those days I go to the office.