Creativity into action

For marketing to be compatible with a sustainable future, we must leverage our creativity and storytelling power to help take consumers and our internal functional counterparts on the sustainable transformation journey. The Creativity into Action playbook, launched in January 2025 in partnership with WFA, paints a picture of how brands can shift from sustainability as a separate communication strategy to sustainability communications grounded in action.

Creativity into Action is one of the five levers of the Circular Marketing and Growth framework. With Creativity into Action, the combined attributes illustrate how marketing's storytelling power can help to normalise sustainable living, accelerating both marketing's own and society's transformation towards a sustainable future.

Fill out the form to request Kantar and WFA’s new Creativity into Action Playbook.

Are you struggling to drive ROI on sustainability and bring stakeholders along on this journey? Building on the proprietary Circular Marketing and Growth framework, Kantar's Sustainable Marketing Index helps to understand organisational tensions in sustainable marketing and develop a roadmap to maximise ROI on existing sustainability investments. The index, built upon a global database, offers an industry-level benchmark, helping you gain stakeholder buy-in along the way.

Please contact Ozlem.Senturk@kantar.com to find out more.