A new era is unfolding in the automotive industry. Consumers are increasingly seeking sustainable options, putting pressure on brands to deliver on their environmental commitments or risk being left behind. This curated collection of Kantar's insights provides evidence into what today’s consumers value and practical strategies for brands to meet these demands. Discover how leading mobility brands are succeeding by prioritising being meaningful, different and salient to build strong connections with consumers. And gain a deeper understanding of consumer expectations around electric vehicles and mobility in this pivotal decade for the industry.
Charging ahead
Unlocking growth through meaningful differentiation – insights on how auto brands are navigating the shift to electric vehicles and capturing consumer loyalty.
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How generational mindsets shape sustainability in auto
Consumers value sustainability in the automotive market in different ways, based on generation and region. Explore recent findings from Kantar here.
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The electric mobility revolution
Kantar data reveals barriers to global EV adoption – and the reasons behind consumers’ reticence.
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Understanding Consumer Attitudes Towards Electric Vehicles
Explore what motivates consumers to consider buying an EV and what might discourage them from doing so.
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Connecting with the Automotive Community
Global findings on how global consumers are approaching car ownership and the desires and motivations of in-market buyers.
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