Kantar’s AI Assistant (KaiA) allows anyone in your organisation access to consumer and market insights in seconds by simply asking!

KaiA understands your brand growth needs and provides immediate answers to your questions in conversational, meaningful language.

It connects Kantar intelligence to consumer marketing, brand, and sales data to give instant actionable insights that are easily understood and accessible anytime, anywhere. 

FASTER
Drive faster decisions by bringing together multiple data sources and insights at your fingertips, answering key questions in seconds, rather than days.
Leverage GPT technology to summarise large volumes of complex data in a conversational manner, making it faster for users to interact with data and insights. 

 

BETTER
Benefit from Kantar's rich experience of your business needs and tweak the solution to speak your language, providing insights specific to your categories, brands, and business units. 
A trustworthy solution securely deployed on Kantar servers using enterprise security LLM APIs.

SIMPLER
Drive deeper insights by consolidating multiple datasets, reports, and advanced analytics all in one place. 
Remove dependencies from analysts' technical teams, empowering your teams to self-serve and find answers with an 'ever-present' assistant.




By democratising insights across organisations, KaiA empowers stakeholders with real-time access to actionable insights, enhancing accessibility, engagement, and collaboration. Embracing GenAI is more than just an option; it's a strategic imperative for brands looking to thrive in the age of unprecedented data and insights. 

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