BRAND STRATEGY MASTERCLASS series 

How to build emotional brand connection and command a price premium

In this first video lesson of the series, you will discover:

1. Emotional connections can elevate your brand and command a price premium. However, only 15% of brands get it right. Why?

2.  Evoked emotions in advertising are not the emotions we use to position brands. Which techniques can help you position your brand through genuine emotional responses?

3. Direct questions often fall short in capturing emotional response. Which tools can help you tap into people intuitive reactions?

Join us to learn how you can better connect with your audience and command a price premium. 

Smarter ways to use distinctive brand assets to achieve Brand Equity and Salience  

In the second video lesson of the series, you will discover: 

1. Why simply being distinctive isn't enough and how to leverage distinctive assets to build brand equity and value. 

2. How brands can use their assets creatively to engage audiences while maintaining consistency, and reinforcing memory structures. 

3. Strategies for investing in smarter brand assets to achieve both brand equity and differentiation. 

Join us to learn how to make your brand stand out and resonate with your audience effectively. 

Supercharging growth - the power of strategic brand collaborations 

The third video lesson includes client interviews, case studies and, you will discover: 

1. How brand collaborations can drive Meaningful Difference, attract new audiences, create legitimacy in new space and enhance brand presence.  

2. How to use brand assets creatively to engage audiences, extend media budgets, and reinforce memory structures.  

3. Examples of successful collaborations, how you can identify and collaborate with partners who can amplify your brand's unique strengths and drive cultural relevance. 

Join us to learn how to leverage brand collaborations for both short-term and long-term success.