By constantly monitoring the market for food, beverages and household products through the biggest consumer panels globally, we offer accurate benchmarks showing how brands and retailers are performing. We track more than 750,000 consumers worldwide who tell us about their household’s shopping decisions so you are able to find new shoppers and build loyalty, anticipate trends and maximise return on investment.
Our dedicated consumer experts help brands, retailers and manufacturers deliver actionable FMCG insights and understanding how to win in African & Middle East markets. In addition to two panels in the Middle East (Saudi and UAE), we are now present within 16 African countries, representing 78% of Africa’s total GDP. These include our recent panel investments in South Africa and Ivory Coast, consumer panels in Egypt, Ghana, Kenya, Morocco and Nigeria, as well as the commitment to expand our footprint to meet our clients’ demands in Algeria, Cameroon, Ethiopia, Iraq, Senegal, Tanzania and Uganda.