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TV and video viewing is experiencing a rapid shift as audiences worldwide embrace the ‘new normal’ resulting from COVID-19. As social distancing, self-isolation and quarantine measures become routine, TV and video content providers face challenges and opportunities in equal measure.
On Wednesday 22 April we presented the latest viewing trends from across the world and shared considerations into how our clients can adapt and respond to reach and keep their audience – both now and in the long term.
As the world’s leading evidence-based insights company and have a complete, unique and rounded understanding of how people think, feel and act.
Our audience measurement services, which fuel TV ratings in markets worldwide, continue to deliver the trusted information you need to respond to the societal change at hand.