Coronavirus

The exponential growth of COVID-19, the disease caused by the coronavirus, has generated unprecedented upheaval and triggered far-ranging impacts on the global landscape. Get updates and insights to help your brand manage the effects of COVID-19 and prepare for the future.

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COVID-19 Barometer

The leading syndicated study on how COVID-19 is influencing consumer behaviour, attitudes and expectations, covering over 60 markets.
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Collection of the most recent pandemic related content with deep dive into semiotics and cultural insight analysis, to identify cultural trends and how brands can tap into them evolving their strategy and expression
Culture and COVID-19
Our global qualitative study shows how forward-thinking brands can stay ahead, by rethinking their cultural relevance for their innovations, communications and activations.
Consumer attitudes, habits and expectations during COVID-19
500 days after WHO first identified the COVID-19 virus in China, how are people around the world feeling?
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For category leaders, the new normal of assortment and portfolio planning requires balancing across short-term and long-term needs. See how buy rate and trip frequencies have evolved from the peak of the pandemic to now.
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Using qualitative research to successfully navigate COVID-19
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