Inspiration

GenAI is THE hot topic, but there’s a gap between the potential of GenAI to revolutionise the marketing industry and current adoption among marketers. Our research identifies the key challenges and best practices for unleashing the potential of GenAI and sets out a roadmap to guide marketing leaders through the process.

Amid the rising mental health concerns and toxic role models, explore how brands can foster stronger connections with male audiences and be a part of social change.

Revealing the most innovative brands worldwide - and how they find New Space.

Discover the key factors driving growth for the world's most valuable brands.

Kantar’s Creative Effectiveness Awards celebrate the world’s most creative and effective ads. Learn more about how they make that all-important connection with their audience.

Subscribe now to Future Proof, the Kantar podcast that helps brands and business leaders navigate the changing landscape of marketing.