Human & Cultural Insight

Values and cultural shifts sit behind everything we think and do. Interact with culture in a way that helps you grow.
Benefits
01

Get to the core of human truths and cultural tensions

Identify the truths, tensions and opportunities in culture and society where a brand purpose can drive the most impact.
02

Connect your brand purpose with local culture

Bring a brand purpose, or innovation idea, to life in a way that is culturally relevant, distinctive and localised.
03

Analyse brand and user-generated visual content at scale

View a brand’s equity in culture via social media, and build a user-generated view of how great content should look.

Client results

Lady looking in shop window

Building a consistent premium brand for Godiva

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Inspiring Diageo to shift its thinking about women

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Featured solutions
EVA Social Imaging
Invest in social watching powered by EVA, to understand and build your brand’s equity in culture.
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Qualitative Market Research
Get a deep and holistic understanding of what people are really thinking and feeling so you can address the challenges of the future.
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