This year saw almost half a million mentions of International Women's Day from people in the UK via Twitter and online forums in the days (3 to 9 March) around International Women's Day.
There were a number of themes around the day this year, from multiple themed social straplines, to organisations, events and celebrities seeking to raise awareness of specific issues - with varying degrees of success in sparking chatter on social media.
Our report examines overall social buzz around the day in the UK and what lessons brands can learn from engaging with this (and other) celebration of a major social cause.