Agile market research

Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Latest articles
Man holding video camera in blue lit scene
So, you need to test an ad. Which ad testing platform will work best for you depends on more than just speed and cost.
Silhouette of road signage during golden hour
DIY market research platforms make it easier than ever to gather consumer insights quickly and cost effectively – but when is it best to use them?
New York Times Square
Market research platforms return consumer feedback to where it belongs – as an essential part of an agile marketing process.
The 5 habits of highly effective advertisers
Kantar’s Creative Effectiveness Awards reveals the world’s most effective ads in 2020, and what makes them great.
marketplace banner

Insights at the speed of business

Get powerful insights about consumers from Kantar Marketplace, an automated market research platform designed for brands and agencies that want to test, learn and move faster.
Visit Kantar Marketplace