Agile market research
Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.
Latest articles
New, flexible digital creative testing capabilities on LINK+ allow marketers to ensure their digital ads will deliver across contexts.
The assessment of ads featuring famous people just got even smarter and faster with the launch of AI-powered ad-testing with celebrity insight.
What do Lady Gaga and Pokémon bring to innovating differently? Discover our findings from the most innovative brands and the 5 key themes to spark creative innovation.
Monzo breaks into the Kantar BrandZ Most Valuable UK Brands ranking for the first time with its unique offering
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