Challenge
A major European network operator needed to evaluate which new markets would provide the greatest opportunities for expansion.
Approach
We used ConversionModel to analyse consumers’ needs and assess their commitment to incumbent brands across a range of different countries
Insight
We identified the most promising markets, with the largest number of people open to changing their current provider.
Impact
The client launched a new operator brand into the two most promising markets, achieving more than 10 per cent penetration within the first 18 months.