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Media in 2023
A year of splintered viewing habits, soaring costs, technological innovations, tightened data privacy and increased sustainability efforts
Kantar Marketplace

Commitment to quality

Kantar adheres to the highest quality standards and is compliant with global regulations and privacy legislation.

01

ISO 20252 certified

We guarantee transparency around our methodologies and the reliability of our results.

02

Industry codes of conduct

We follow accepted standards for good research practice, including GCP, GEP, and GPP.

03

Personal and health data protection

We are compliant with global regulations and privacy legislations.

04

Guidance and training

We provide ongoing training on health research laws, privacy, pharmacovigilance and safety management, and much more.