Product Development & Testing
Overview
We help you create and launch exceptional products that meet consumer needs and preferences with ProductEvaluate. We evaluate emotional and functional performance in real-home contexts, and uniquely harness the world’s largest online review and ratings community.
Through standardised questionnaires and automated analysis and live reporting, it evaluates products in half the time and cost of traditional studies.
Key features
Engaged respondents
Get quality feedback from consumers, with video experiences and user ratings to help maximise your products’ potential.
Close to reality
We reflect actual experiences, testing products in real contexts with Home Tester Club’s 2 million+ members globally.
Fast, actionable insights
Get immediate survey results in a live interactive dashboard, and an optional report 24 hours after the final interview.
Rethinking product testing: a focus on learning
Innovation and product development on Kantar Marketplace