Pack Development & Testing
Overview
Our PackEvaluate testing suite helps you screen, develop and optimise packaging that stands out, engages consumers, and drives growth. Screen new pack ideas in any format in as few as 6 hours with Kantar Marketplace, or use the latest virtual reality technology and Type 1 thinking to see how your pack performs in lifelike in-store and online shopping environments.
Key features
People-centric
Put people at the heart of pack design to develop packaging that meets their functional, emotional and social needs.
Reflecting reality
Test packs in one of 150 realistic, lifelike virtual stores to replicate real shopping experiences, in-store or online.
Fast, cost-effective and scalable
Get global scale, with results delivered in an interactive dashboard, and advice from innovation and commerce experts.
The PackEvaluate Screening option helps you quickly and cost-effectively screen large numbers of packs. Get results in as few as 6 hours with Kantar Marketplace, the automated research platform for marketers who want to test, learn and move faster.
It answers the following questions:
- Which new pack format will resonate most with consumers?
- Which pack formats will work best in a new market or commerce channel?
- Does the packaging drive meaningful difference for my brand?
The PackEvaluate Testing option allows you to understand how well your packs stand out in a competitive context, helping you prioritise at a fast pace. Get results in as few as 24 hours with Kantar Marketplace.
It answers the following questions:
- Which new pack or redesign will stand out?
- How can I optimise a new pack or refresh an existing one to grow my portfolio?
- Does the packaging drive meaningful difference for my brand?
The more in-depth PackEvaluate Validation option captures the whole consumer experience, with behavioural and implicit metrics and pioneering virtual reality to replicate the in-store and ecommerce environments. It provides an accurate understanding of pack engagement and the impact it will have on sales.
It answers the following questions:
- How will my pack perform in a real-life context?
- How can I make my packaging more attractive?
- How can I optimise a new pack or refresh an existing one to grow my portfolio?
- Does the packaging drive meaningful difference for my brand?
Innovation and product development on Kantar Marketplace
Rethinking product testing: a focus on learning