Concept Development & Testing
Overview
Our validated ConceptEvaluate suite helps you identify winning concepts with double the accuracy of traditional approaches. It helps you screen, optimise and nurture your concepts at every step of the innovation journey. Focus budget and resources on concepts that drive incremental growth for your portfolio and build your brand.
Key features
Extensively validated
With proven links to sales, our approach doubles the accuracy of identifying concepts that will drive top-line growth.
Expert guidance
We have a global network of innovation experts, and insights from a database of over 100,000 concepts.
Innovative solutions
We constantly innovate to reflect consumer reality, combining the latest Type 1 thinking and virtual reality technology.
ConceptEvaluate identifies the most promising concepts that will drive incremental sales for your business. It identifies strengths and weaknesses, to help you maximise growth. With an extensive benchmarking database of over 100,000 concepts and predictive measures, it is proven to improve innovation success rates by 50%. Get results in as few as 24 hours with Kantar Marketplace, the automated research platform for marketers who want to test, learn and move faster.
ConceptEvaluate in context reflects the purchase experience, by simulating the choices people make with a realistic competitive environment to predict true in-market potential. By recording actual behaviour (clicks and basket adds) it measures people’s actions every step of the purchase journey, providing insights to help you optimise concepts for maximum impact on your brand and portfolio.
Case Study
Innovation and product development on Kantar Marketplace