Align Brand and Customer Experience
Discover what makes your experience unique, and how it helps deliver your brand promise.
Overview
Customer experience is everything these days. But are you exceeding or falling short of your customers’ expectations? Our CX+ programme shows you how to close the gap between your brand promise and customer experience.
91% of CEOs believe customer centricity is essential to driving business growth, yet only 19% of UK customers rate their brands as truly customer centric.
Key features
Delivering your brand promise
Understand how well your brand is understood and how your customer experience lives up to your brand promise.
Competitive positioning
Where are you positioned compared to competitors in your industry?
Delivering exceptionally
How can you deliver experiences that create loyalty and advocacy and increase your customer lifetime value?
CX+
CX+ is the only sector-specific customer experience index backed by rigorous research. It shows you how to close the gap between brand promise and customer experience with insights from over 1,300 brands across 17 countries, and over 140,000 people’s experiences.
Find out moreRelated solutions
Know what your customers want, and how to excel in the moments of truth to stand out against your competitors and drive growth.
Build winning customer relationships by clearly defining your strategy and the type of experience you want to provide.