Brand Valuation Consulting

Overview

By applying strategic frameworks, connecting ROI data with financial modelling capabilities, and enriching ROI data with other business data, we can support your decision-making. Whether it's valuing a brand and setting targets for brand building, or allocating marketing investment, we can help.

Key features

Valuing sponsorship, licensing, or brand acquisitions

Quantify the recommended cost for a brand. Uncover the drivers that contribute to its value, and benefits of acquisition.

Understanding brand value and potential

Quantify the financial value that brand and marketing add to the business. Plan better, and justify brand funding.

Brand licensing and portfolio optimisation

Understand how brand licensing could affect sales. Validate brand architecture scenarios, to optimise your portfolio.