Brand Strategy
Trust the experts at Kantar, and our wealth of market insights, to develop a compelling strategy for your brand.
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The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
We use panel data to show the consistent buying patterns that exist in every category and for every brand.
The definitive guide to brand-building.
Discover how strong brands provide value for businesses and shareholders.
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