Understanding Customer Context
Networked transactional, behavioural and attitudinal data to help you understand motivations and become more meaningful.
Overview
True customer understanding comes not only from listening to customer feedback but by analysing their choices, purchases and behaviours. Connected data, customer journey, and smart segmentation can help create a holistic view of the customer across their lifecycle.
Key features
Customer segmentation
A better understanding of customer segments and their differences leads to better communication and acquisition rates.
360-degree view of the customer
Connect transactional, behavioural and survey data to better understand your customer in a holistic manner.
Customer journey mapping
Improve acquisition and retention rates. Apply our human understanding to map customer journeys and connect your offer.
Related solutions
Analysis from our consumer panels will help you understand past trends and predict the best ways to attract more shoppers.
Apply cutting edge analytics techniques to personalise communications, for superior engagement and retention rates.
Understand the importance of CX drivers in the customer journey and measure the value of CX to business outcomes.