Consumer Panel Analytics
Analysis from our consumer panels will help you understand past trends and predict the best ways to attract more shoppers.
Overview
Our full range of analytical investigative techniques and machine learning algorithms are used to understand past trends and predict the best ways to attract more shoppers in the future. The people-based, granular panel data and the analytics we apply are used across a wide range of marketing and customer-related questions.
Key features
Predicting future opportunities for growth
Invest more confidently in people, channels, and product innovation, finding those with most future growth potential.
Understanding consumer response to marketing
Decide how to spend your marketing budget in the future to maximise its return on investment.
Retail execution plans that grow categories and brands
Use insights on how real shoppers react under different conditions to create trade plans to boost shopper conversion.
Related solutions
Understand the importance of CX drivers in the customer journey and measure the value of CX to business outcomes.
Optimise ROI by understanding the contribution of customer experience, brand and other investments on business outcomes.
We use panel data to show the consistent buying patterns that exist in every category and for every brand.