Purchase-Based Audiences
Reach the right consumers across media channels, according to their actual purchase behaviour.
Overview
More accurate targeting leads to proven efficiencies from your media investment and a positive impact on ROI. Rather than targeting audiences based on their demographics or online behaviour, reach the right customers based on their real behavioural attributes in your category.
Key features
Optimum accuracy and reach
Target people based on their actual purchase behaviour, from all retailers and all channels.
Smarter targeting
Reach relevant consumers instead of targeting people based on their sociodemographic profile.
Single-source data
Accurately measure the impact of your campaign, taking into account other elements of the marketing mix.
Related solutions
Enrich your prospect database with TGI consumer data, and enhance your targeting, with our audience activation services.
Boost returns on your media investment through the lens of actual consumer behaviour, and with a single-source approach.