The Language of Effectiveness 2024 report, published in partnership with Marketing Week, revealed that only 47.4% of marketers believe that their business leadership understands the need for balance between short- and long-term marketing effectiveness. Without leadership support, marketers risk falling into the 'advertising doom loop' with over-reliance on efficiency undermining true effectiveness and limiting growth. Those looking to prove why a connected and balanced approach to effectiveness is vital should look no further than this collection of charts.
'10 charts to make you a more effective marketer' brings together essential insights and research-backed evidence to support marketers with making the commercial case for brand building, and winning the battle for balanced effectiveness.
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