How do you bridge the gap between values and behaviour?
We interviewed over 20 sustainability trailblazers in the commercial sector, in academia, and within NGOs to identify organisational and consumer challenges that are getting in the way of realising value.
Concentrating on the Value-Action Gap, the resulting white paper looks at how to identify the levers that affect people’s ability to change their behaviour, apply this to Kantar’s proprietary decision-making framework, and ultimately provide advice on how to bridge the gap between people’s claimed intention and their actual behaviour.
