IGNITE your brand growth
IGNITE brings together marketing leaders, Kantar experts and world-renowned brands to uncover the secrets of breakthrough brand growth.
Our latest IGNITE event featured Mark Ritson spelling out how to not mess up your brand, our world-leading BrandZ valuations, Liquid Death and the importance of humour, AI-powered effectiveness and Kantar's Blueprint for Brand Growth strategic framework.
Un:lock IGNITE
Our IGNITE Un:locked 2024 report distils key elements from the sessions into practical takeaways to ignite your brand growth. Download it for a shortcut to the most valuable insights from our latest event.
DOWNLOAD IGNITE UN:LOCKED
Humour: A deadly serious business
A killer combination of new learnings from IPA & Kantar LINK databanks and the story of Liquid Death, we show the commercial multiplier of brands who use comedy - how to do it well in practice.
Bina Edwards, Liquid Death | Bridget Angear, IPA | Lynne Deason, Kantar
Brands in the Boardroom with Marketing Week
A sparky debate on the real value of brands to business; The secrets to making the CEO & CFO brand champions; and the potential impact of changes to accounting regulations on brands for Marketers.
Russell Parsons, Marketing Week | Ian Whittaker, Liberty Sky Advisors, Annabelle Cordelli, Virgin Atlantic | Clare Phillips, YouTube | Laurence Green, IPA
BrandZ 2024: Building brand value in practice
Discover BrandZ's 2024 most valuable global & UK brands, including learnings from the brands with breakthrough growth.
Adele Jolliffe, Kantar | Martin Guerrieria, Kantar
Mark Ritson Unleashed: The Blueprint for not messing up your brand
Armed with BrandZ intel, Mark shines a light on classic brand mis-steps and potential remedies using the Blueprint for Brand Growth.
Effectiveness Unlocked: Applying the AI multiplier
AI can be a Brand Blueprint effectiveness multiplier, not just an efficiency enhancer. We show how with real-world examples from Reckitt and VMO2.
Simon Valcarcel, VMO2 | Chris Lindsley, Reckitt | Pallavi Kheria, Kantar | Matt Dodd, Kantar
Kantar IGNITE is designed to equip marketers and insight professionals to succeed by building brands, better. Our IGNITE Un:locked 2024 report distils key elements from the sessions into practical takeaways to ignite your brand growth.
Download the report for a shortcut to the most valuable insights from our latest IGNITE event, including vital brand growth lessons from Mark Ritson, and marketing leaders at YouTube, Virgin Atlantic, Virgin Media O2, Reckitt, Liquid Death, TikTok, the IPA and more. Read it, debate it and – most importantly – act on it.
Mark Ritson
Columnist & PhD Marketing and Founder of Marketing Week Mini MBA
Bridget Angear
IPA fellow and Founding Partner
craig+bridget
Bina Edwards
UK Head of Sales
Liquid Death
Chris Lindsley
Global Insight & Analytics Director
Reckitt
Laurence Green
Director of Effectiveness
IPA
Russell Parsons
Editor in Chief
Marketing Week
Adele Jolliffe
Head of Brand Consultants
Kantar
Lynne Deason
Head of Creative Excellence
Kantar
Nicki Morley
Head of Behavioural Science and Innovation
Kantar
Dom Boyd
UKI Managing Director, Solutions & Marketing Effectiveness Practice
Kantar
Ian Whittaker
Twice City AM Analyst of the Year
Liberty Sky Advisors
Annabelle Cordelli
SVP Brand & Marketing
Virgin Atlantic
Clare Phillips
Head of Marketing
YouTube
Simon Valcarcel
Marketing Director
Virgin Media O2
Martin Guerrieria
Head of Kantar BrandZ
Kantar
Pallavi Kheria
Head of Data Strategy and Customer Analytics
Kantar
Jodie Gillary
Head of Client Impact
Kantar
Thomas Prosser
Head of Qualitative
Kantar
IGNITE was born in September 2022 with the goal of giving pioneering brands exclusive access to Kantar’s latest research and insights, and inspirational talks and case studies from industry experts. Over the years, marketing luminaries have taken to the stage alongside a plethora of breakthrough brands.
"All the content today makes me know that Kantar is 100% who we need to be with"
"Such a great event which has really got us thinking about how we build our brand better in comms and experience"
"Really leans into what I'm trying to land with the business around brand"
"I came over from Paris just for this event - it was amazing and worth the trip! So much great content and inspiring business cases"
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