Shape your brand future
IGNITE brings together marketing leaders, Kantar experts and world-renowned brands to equip brand leaders with the inspiration, insight and intelligence to ignite game-changing brand growth.
Alchemy in action: Tips to rejuvenate a brand
Rory Sutherland - Vice Chairman, Ogilvy
Rory has shot to fame on TikTok over the past year, but what has he uncovered that brands can learn from? This session outlines tips for rejuvenating your brand, including a deep-dive into differentiation, the great marketing ROI watchout, and much more glory from Rory.
Futureproofing your brand for change
Chris Baker - Author & Founder of Serious Tissues
Nicki Morley - Kantar
It's important to futureproof your brand by thinking differently about how you innovate into new space. Chris Baker, author of 'Obsolete: How Change Brands are Changing the World' shares what he has learnt about designing for difference and putting impact over purpose to help you futureproof your own thinking.
Shop the Scroll - TikTok & L'Oréal
Karla Velez - L'Oréal
Sean Lane - TikTok
Dan Fanshawe - Kantar
Social commerce is ripping up the rule book for brand growth, and TikTok Shop and L'Oréal are at the forefront! In this session, hear why brands who can be more present across touchpoints reap the rewards. Get ready to unbox the importance of investing in a social commerce strategy, and how it can be used to maximise your brand's potential.
Missing multipliers: How to complete your ROI equation
Simon Atherley - Kantar
The shape of campaigns has changed drastically in the ‘full funnel’ world where hundreds of assets form the base of a campaign. This creates a real headache for marketers trying to avoid the ‘doom loop’ of optimising for efficiency rather than true effectiveness. In this session, learn how leading brands face this challenge!
From pills to people: How connected creativity unlocked Nurofen’s growth
Efrain Ayala - Reckitt
Regan Warner - McCann London
Lynne Deason - Kantar
In this session, we explore how digital's full power is unleashed when effective, targeted, digital ads are an integral part of a cohesive campaign.
Thinking like a founder: Change Brands Q&A
Chris Baker - Author & Founder of Serious Tissues
Nicola Matthews - Tony's Chocolonely
Gyve Safavi - Co-Founder & CEO, SURI
Nicki Morley - Kantar
Chris and Nicki are joined by Tony's Chocolonely and SURI, members of the Rebel Alliance - part of the Change Brands collective. They will disclose their real-life stories and intel for larger brands seeking to unlock new thinking.
Experience: The forgotten brand difference multiplier
Jodie Brooke - Suzuki
Sarah Featherstone - Suzuki
Peter Aitken - Kantar
Real brand growth is about more than what you say, it's about how you make people feel. Explore how Suzuki's 'Good Different' customer experience helped them stand out in a fast-changing market.
Kantar IGNITE is designed to equip marketers and insight professionals to succeed by building stronger brands. Our latest IGNITE Un:locked report distils all the best bits into practical takeaways to help you shape your brand future.
Download the report for digestible insights from of our latest IGNITE, featuring Rory Sutherland, Chris Baker, Tony's Chocolonely, SURI, L'Oreal, TikTok, Reckitt, Suzuki, and more. Read it, share it, debate it and – most importantly – take inspiration that ignites your brand growth.
IGNITE October 2024
Our latest IGNITE event featured Mark Ritson spelling out how to not mess up your brand, our world-leading BrandZ valuations, Liquid Death and the importance of humour, AI-powered effectiveness and Kantar's Blueprint for Brand Growth strategic framework.
IGNITE October 2023
Find out why Mark Ritson swears by differentiation as a branding necessity and get access to golden marketing advice from Mark, Octopus Energy Group and VCCP. Don’t miss our latest Kantar BrandZ UK results and discover what this means for your business’ growth.
IGNITE 2022
The inaugural IGNITE event where we revealed groundbreaking new research on brand value creation with the Oxford Saïd Business School. We also unveiled the 2022 Kantar BrandZ UK results and heard from marketing experts at Yorkshire Tea, Fever-Tree, Cadbury, The Marketing Society and Marketing Week.
IGNITE March 2024
Hear from Guinness, Cadbury, Oatly, Electrolux and Kraft Heinz on how they have leveraged distinctive assets, established uniqueness and practised fearlessness to become a true breakthrough brand. Plus, discover why brands should look to the margins for new innovative spaces to grow in.
IGNITE April 2023
How can brands build price power, sustain and even improve performance, all whilst being challenged by a cost-of-living and recessionary climate? Delve into insight-powered seminars from Les Binet and the smartest minds at Kantar, as well as talks packed with real-life examples from marketing leaders at Johnnie Walker, VCCP, Virgin Media O2 and TSB Bank.
IGNITE insight leaders
Vice Chairman
Ogilvy
Head of Marketing
Tony's Chocolonely
Columnist & PhD Marketing and Founder of Marketing Week Mini MBA
Co-Founder & CEO
SURI
Guinness Marketing Director
Diageo
Author of Obsolete & Founder of Serious Tissues
Group Head of Effectiveness
adam&eveDDB
Global Creative Effectiveness and Diversity & Inclusion Director
Reckitt
CCO
Oatly
UK Head of Sales
Liquid Death
Marketing Week Columnist, Adjunct Associate Professor of Marketing at London Business School
Editor in Chief
Marketing Week
Executive Creative Director
McCann London
Global Media Director - Social Media Lead
L'Oréal
Senior Brand Communications Manager
Suzuki
Data and Insight Manager
Suzuki
Marketing Director
Virgin Media O2
Head of Marketing
YouTube
SVP Brand & Marketing
Virgin Atlantic
CEO
The Marketing Society
Twice City AM Analyst of the year
Liberty Sky Advisors
Marketing Director Cadbury
Mondelez
Director of Effectiveness
IPA
Global Insight & Analytics Director
Reckitt
International Strategy & Insights Director
Kraft Heinz
Head of Brand Consultants
Kantar
Head of Creative Excellence
Kantar
Head of Behavioural Science and Innovation
Kantar
UKI Managing Director, Solutions & Marketing Effectiveness Practice
Kantar
Head of Client Impact
Kantar
Head of Qualitative
Kantar
Head of Kantar BrandZ
Kantar
Head of Data Strategy and Customer Analytics
Kantar
IGNITE was born in September 2022 with the goal of giving marketing leaders exclusive access to Kantar’s latest research and insights, and inspirational talks and case studies from pioneering brands and industry experts. Over the years, marketing luminaries have taken to the stage alongside a plethora of breakthrough brands.
"All the content today makes me know that Kantar is 100% who we need to be with"
"Such a great event which has really got us thinking about how we build our brand better in comms and experience"
"Really leans into what I'm trying to land with the business around brand"
"I came over from Paris just for this event - it was amazing and worth the trip! So much great content and inspiring business cases"
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