Over the past year, Kantar Consulting and Analytics teamed up to uncover the latest trends and cultural manifestations that are shaping the alcohol and beverage sector. In chapter one, we explored attitudes around sobriety, low-alcohol alternatives and examined the challenges and opportunities this presents for brands.
Beyond the club and boozy brunches, chapter two delves into how consumers are elevating their home drinking experiences post-pandemic, which has been driven further by the cost-of-living crisis.
In chapter three, we explored the world of hedonism and in our final chapter, we unpick the industry’s relationship with technology.
Learn more and download the series.
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