During the EURO 2024 championship, we put the ads of the world’s biggest brands to the test. Throughout the tournament, we dissected the factors that drove ad effectiveness and long-term brand growth.
We compared the ads against the world's largest advertising database, our secret weapon for helping brands craft impactful ads. The goal? To crack the creative code for crafting the perfect ad – one that scores highly on impact, ignites fan passion and stands out from the crowd.
This campaign harnessed the power of AI, human insights and in-market performance using LINK AI, and LINK+ on Kantar Marketplace. This, plus Kantar’s unique expertise, provides the industry’s most complete view of creative effectiveness.
To catch-up on all the action from our analysis of the Best Ads of EURO 2024, follow #KantarEUROAds on LinkedIn
Download this year's results now
The scores are in!
Find out how we test the ads
Brands we've worked with
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