Innovating differently is fundamental to brand growth, and imperative to reach the planet’s sustainability goals. Truly incremental breakthrough innovation is tough and requires taking a different path. Through our expertise in innovation and behaviour change we can support you to be brave with change to drive breakthrough brand growth.
The secrets behind innovative strategies and partnerships at Iceland
Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, interviews Oliver Gilding, Head of Innovation and Licensing at Iceland, to discuss their approach to innovation through unique product development and strategic partnerships.
Unlocking Innovation: Insights from Unilever’s Philippa Tilley
Philippa provides an in-depth look at how Unilever fosters meaningful innovation, integrates sustainability with superior product performance and utilises AI - all whilst emphasising the importance of curiosity and conviction when bringing innovative ideas to life.
TikTok Shop: Revolutionising e-commerce with live shopping and innovation
Tune in to uncover the secrets behind the differentiation of TikTok Shop from other platforms, the importance of live shopping, and strategies for brands to succeed in this new space.