The importance of online retail growth for CPG suppliers and retailers was thrown into overdrive as a result of the global pandemic. According to Kantar’s ShopperScape data, a total of 79% of shoppers have purchased online in the last year. And Kantar’s retail analysts predict 63% of retail growth to come from online channels in the next five years.
A sophisticated method to online assortment and portfolio strategy is table stakes for COVID-era category and digital sales planning teams. While basic principles such as incrementality can be taken from Brick & Mortar assortment and space planning, ecommerce planning requires a unique set of considerations.
There are a multitude of dynamics to consider in ecommerce. The shelf is not actually unlimited – according to a report by Profitero, 71% of sales come from page 1 of search. And there is a variety of resource and financial constraints that would make it unprofitable to use existing assortment and space planning methods alone – or worse, none at all.
Register below to join the discussion and hear what we are doing to help CPG suppliers build a comprehensive, scalable approach to online assortment and portfolio planning. In this short 30-minute presentation, our Digital Retail Leaders will establish best practices for online assortment and portfolio optimization so you can maximize sales and resource efficiency, and build a sustainable growth plan with your online customers.
