As COVID-19 continues to disrupt the economy, the response from brands has varied across categories. We have been seeing anticipated drops from categories like Travel & Tourism and Movies, as well as expected upticks from groups like Household Products and Insurance. The situation is changing daily and we are continuously tracking how advertisers are responding with adjustments to their media plans.
We will be updating this tracker on a weekly basis, so check back frequently for the most up-to-date data.